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| Location: Alberta Government Home > FOIP Home > Resources > Publications > Guide to Developing Privacy Statements for Government of Alberta Web Sites | |||||||||||||||||||||||||||||||||||||||||||
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Print Version
Guide to Developing Privacy Statements for Government of Alberta Web Sites
July 2001 [updated to reflect the Revised Statutes of Alberta (RSA) 2000 revisions which came into force January 1, 2002] PDF Version (pdf)
Many of the examples used in this guide were adapted from Web sites that have developed their own privacy statements. Privacy statements from the following organizations were useful in developing the examples used in this guide:
We would like to thank the following members of the Privacy Statement Working Group for their input into the creation of this guide:
Their review and comment on versions of this guide have made it more complete and user-friendly. Finally, we would like to thank the Office of the Chief Information Officer and the Office of the Information and Privacy Commissioner (Alberta) for their review of the guide.
This guide is meant to help World Wide Web (Web) site managers develop and use privacy statements on their Government of Alberta Web sites. Several online surveys have indicated that privacy is a major concern of Internet users. These surveys indicate the concerns include a lack of transparency regarding the use and disclosure of personal information by Web sites, the tracking of an individual's activities on Web sites and concerns about the security of their personal information in the Internet environment. Moreover, the Freedom of Information and Protection of Privacy Act (FOIP Act) governs the conditions under which public bodies may collect, use and disclose personal information and what information individuals must be given when a public body is collecting this information. There are a wide variety of uses of the Internet across the Alberta government. For this reason, it is impossible to develop a single privacy statement that would cover all uses and circumstances under which personal information might be collected. Rather, this guide is meant to provide guidance to public bodies about different types of privacy statements that might be included, given a particular use of the site. The content and functionality of an individual Web site will determine what kind of privacy statement you require. For example, a very simple site that just provides information may only require a general privacy statement. However, managers of sites that collect personal information from users need to ensure that the requirements of section 33 of the FOIP Act are met. The Guide provides sample statements from which you can build a privacy statement that is appropriate for the content and functionality of your site. At the end of the Guide, there are two sample privacy statements to show you what a complete statement might look like. Placement of your privacy statement is also a very important consideration. Guidelines on the placement of the privacy statement on Government of Alberta Web sites are included. If you have any comments on the information contained in this guide, please contact:
Developing your Web site privacy statement is not easy. The end result should help users to understand what information you are collecting about them and how it is to be used. Moreover, your statement should reflect your actual business practices and how your site is operated technically. Here are five steps you can follow to develop a privacy statement that meets your needs: Step 1: Bring Together a Multi-disciplinary Team.Don’t try to do it on your own. You’ll want to include expertise from IT, FOIP and program areas. If possible, also get your legal counsel to participate in the process. Bringing together this expertise will ensure:
While the entire team will develop the statement, it is wise to appoint one person to take responsibility for the actual writing. This way, the group can concentrate on the content. By having one individual responsible for the writing, you can avoid "writing by committee." Step 2: Develop Draft Privacy Statements.Before you develop your statement:
The examples in this guide can help you build a privacy statement that meets your needs. You’ll have to analyze what makes sense in your particular case. The examples provided here are only a starting point. You’ll need to modify them depending on your actual practices. Step 3: Test the Draft Statements with Users.You’ll probably need to go through a few versions of the statement until you’re satisfied that the statement reflects your needs and is easy for users to understand. Step 4: Get Legal and Communications Advice.You should submit your final statement to your legal counsel and, if appropriate, Communications Branch before finalizing it and loading it on your site. You may also want to get your statement reviewed by the Office of the Information and Privacy Commissioner. Step 5: Plan for a Review of Your Statement.Web sites change constantly. In addition to new content, you will likely have new functionality added to your site. In the haste and excitement of growing a site, don’t let your privacy statement get forgotten. It is wise to set up a regular review of your privacy statement to ensure that it is still appropriate for both the content and functionality of the site.
Every Government of Alberta Web site must contain a privacy statement. Because of the importance of the issue, it should not be part of the disclaimers or a legal notices section. A link to the privacy statement must be provided from every page of your site. If you know your clients are sensitive about privacy issues, you may want to consider giving more prominence to your privacy statement on your home page. This practice is being used more and more by both private and public sector organizations to show their commitment to protecting the privacy of users. If users can conduct transactions on your site (for example, fill out a form or application), you must provide a link to a statement that informs the user of your authority to collect the information, and the purpose for which it is collected. The privacy statement should relate to the specific information collected on the form, just as you would on paper-based transactions with clients. In these cases, your site will have a "general" privacy statement that applies to the site, and specific information related to the collection of personal information – your authority to collect it and how it will be used – related to the specific form used in the transaction.
A good privacy statement contains multiple parts. Each part addresses specific concerns of users, or specific aspects of personal information that may be collected, depending on how the Web site is built and operated and how the users use the site. Use the chart below to determine what parts you need to include in your
privacy statement. You’ll notice that many of the parts will be appropriate to
most sites. These parts are identified with a check mark ( By using this checklist, you can ensure that your privacy statement reflects both how your site is used and your operational practices. Table 1: Key Parts of a Privacy Statement
Web sites can provide a first impression of your organization. A clearly presented general policy on privacy can reassure users that information you collect about them will be handled appropriately. General privacy statements are appropriate for sites that only post information – where users are browsing, searching and downloading information from your site. General privacy statements should be written in plain language and tell users what, if any, information is collected when they visit your site. If your site does not use cookies, or other tools for collecting user information, it is wise to state this in the general privacy statement. Here are two examples of general privacy statements that state the organization’s commitment to privacy and the fact the Freedom of Information and Protection of Privacy Act applies to the site. The first example also clearly states that "cookies" are not used.
Information Collected and Stored Automatically Often, information is routinely collected about visitors to assess traffic and usage of a site. Some organizations collect a lot of information during any given session on their site, while others may choose not to. Most have the technical capability to collect information and later take additional steps to identify people (e.g. looking up static Internet Protocol (IP) addresses that may be linked to specific individuals). Your policy should state clearly what information you are collecting automatically. More importantly, your statement should reflect whether you intend to identify this information with individuals, or use it only for statistical purposes. If your site is using cookies, the policy should state how you are using cookies (e.g. persistent cookies or session cookies.) Here is an example of a simple statement reflecting the fact that one’s IP address is not used to link activity to a particular individual.
You may want to be more specific about the type of information that is collected automatically during a visit to the site, as in the following example.
Of course, not all IP addresses can be tracked to an individual. The following statement reflects this fact.
The following statement acknowledges that personal information may be collected, but not tracked to the individual. It is based on the vocabulary of the World Wide Web Consortium's Privacy Preferences Project (P3P). A P3P standard is not yet finalized. Because of its technical nature, this type of statement may be more suited to a knowledgeable group of users.
While your practice may be to maintain logs and retain that information, the user may have questions about who has access to that information. Section 40 of the FOIP Act covers the conditions under which a public body may disclose personal information, including instances where there is a legal requirement to disclose the personal information. Even if you intend to use the information internally, there may be cases where you are required to surrender the files. Users should be told of this possibility. On these issues, it is wise to consult your legal counsel to ensure that the privacy statement accurately reflects actual practice or likely practice in the near future. The following example clearly states that no one will have access to personal information except in cases where you are required to disclose the information.
Cookies are a common method of collecting information about users. If your site uses cookies, you should be explicit about:
The following example is one that has been reviewed by the Office of the Information and Privacy Commissioner and is currently used on the Travel Alberta Web site. It states that cookies are being used. It describes what a cookie is and how it is used on the site. It also describes how the user can disable the cookie. Finally, it is explicit about how long the cookie will reside on the user’s machine.
The following example is more explicit about how the cookies are used on the site. In this case, the cookie expires 30 minutes after the last time the cookie was modified.
It may also be helpful to tell people what the impact of disabling the cookie will be, as in the following example.
Government Web sites are monitored to maintain system security. Your privacy statement should contain a statement related to this activity. The following example notifies the reader of the maintenance of usage logs and how they may be accessed. It also identifies how long the logs are maintained.
Privacy and Links to Other Web Sites One of the advantages of the Web is the ability to link to other information. Almost all provincial government Web sites have links to other government sites as well as non-government sites. In these cases, your privacy statement should contain a notice to the user that if they go to another site from yours, the privacy policy of that site may be different. The following example states that the organization is not responsible for the privacy policy of other sites that it may be linked to. It also encourages users to look at the privacy policy of sites they visit.
Sometimes, your site may warn the user that they are leaving your site. If this is the case, the following example tells the user that you cannot be responsible for the practices of linked sites, but that they will be warned before leaving your site.
Information Collected in E-mails and Web Forms Most sites allow the user to e-mail an employee of the department (e.g. "Ask the Expert," or "Feedback" to the Webmaster). Many sites also have forms that users can fill out to receive further information, become part of a mailing list or listserv® or to join a discussion group. Almost all of these instances involve the collection of personal information. Your privacy statement should clearly state how this information is to be used, if and how it will be retained, and to whom (and in what form) it may be disclosed. It is also a good practice to warn the person that, while the information submitted will be protected once is reaches your site, the Internet is not totally secure and that you cannot ensure that the information will be protected during transmission to your site. In the following example, the use of the personal information submitted is described. It also describes who has access to this information.
The following example explains that e-mails are treated the same as letters sent to your organization.
The following example warns the user that information they provide may not be secure before it reaches your site.
Transactions Where Information Enters a System of Records As more and more public bodies use the Internet to carry out transactions with clients, personal information protected by the FOIP Act will be collected. In these instances, it is good practice to conduct a Privacy Impact Assessment. In cases where traditional paper collections of information are supplemented or replaced by electronic forms offered through a Web site, the rules of the FOIP Act continue to apply. For situations where a notice is required in the paper-based world, the general principle is that the equivalent notice is required in the online world. You should have a link to the appropriate privacy notice at the point where the information is collected. In these cases, as with current practices in service delivery that do not involve the Internet, section 33 of the FOIP Act places restrictions on what information may be collected. Web visitors would probably also like to know how long their personal information is kept. In the following example, a generic reference to section 33 of the FOIP Act is made. The example also states (in general terms) how the information will be used and how long it will be kept.
There may be users that have concerns or questions about your privacy policy. Therefore, it is a good idea to include information about who to contact if the user has questions. Here are two examples of simple statements that can be used at the end of your privacy statement to help users who may have questions.
Here are two sample privacy statements. They were developed to meet specific needs of particular sites. They are included here to give you an idea of how different parts of the privacy statement can be put together to form a cohesive, easy-to-read statement.
Browser A client program that is used for looking at various kinds of Internet resources. Netscape and Internet Explorer are two examples of browsers. A Web browser cache stores the pages, graphics and sounds from Web sites that you visit on your hard drive. When you go back to the page, everything doesn’t have to be downloaded all over again. As a result, many users do not realize that some of the pages they have visited, including pictures and text, are now saved on their computer’s hard drive. Clickstream Data Clickstream data are records of user activity within the site containing information about where visitors went, how they got there, what they did and how long they stayed. When you surf the Internet, your connection runs through your Internet Service Provider's (ISP) system. A record can be maintained of every Web site, and every page of every Web site, that you access, which news-groups you participate in, which distribution lists you receive, the e-mail addresses of mail you send and receive, and more. Traveling the Internet creates a trail that has been referred to as a clickstream. Client A software program that is used to contact and obtain data from a server software program on another computer, often across a great distance. Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client. A Web browser is a specific kind of client. A "cookie" is a small text file that a Web site can place on your computer's hard drive in order, for example, to collect information about your activities on the site or to make it possible for you to use an online "shopping cart" to keep track of items you wish to purchase. The cookie transmits this information back to the Web site's computer which, generally speaking, is the only computer that can read it. Most consumers do not know that "cookies" are being placed on their computers when they visit Web sites. If you want to know when this happens, or to prevent it from happening, you can set your browser to warn you when a Web site attempts to place a "cookie" on your computer. (See also "persistent cookie" and "session cookie.") Domain Name The unique name that identifies an Internet site. Domain names always have two or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general. A given machine may have more than one domain name, but a given domain name points to only one machine. For example, the following domain names all refer to the same machine:
Usually, all of the machines on a given network will have the same thing as the right-hand portion of their domain names (matisse.net) in the above examples. Internet Protocol (IP) Address A unique number consisting of four parts separated by dots (e.g. 165.113.245.2). Every machine that is on the Internet has a unique IP number. Most machines also have one or more Domain Names that are easier for people to remember. Internet Service Provider (ISP) A service, usually a private company, that provides Internet access to users. When you surf the Internet, your connection runs through your Internet Service Provider's (ISP) system. The most common kind of Internet mailing list. Listserv® is a registered trademark of L-Soft International, Inc. Maillist (Mailing List) A system that allows people to send e-mail to one address, where their message is copied and sent to all of the other subscribers to the maillist. In this way, people who have many different kinds of e-mail access can participate in discussions together. A "cookie" that remains on the user’s system after they close down their browser. These cookies can remain for a specified period of time or an indefinite period of time. (See also "cookie.") Personal Information The FOIP Act (section 1(1)(n)) defines personal information as recorded information about an identifiable individual, including:
The Office of the Information and Privacy Commissioner has developed a Privacy Impact Assessment (PIA) process to assist organizations in reviewing the impact that a new project may have on an individual’s privacy. The process is designed to ensure that the organization evaluates the program or scheme to ensure compliance with Part 2 of the Freedom of Information and Protection of Privacy Act.
The FOIP Act applies to public bodies. A public body is defined in section 1(1)(p) of the Act as:
Section 33, The FOIP Act Section 33 of the Act provides that no personal information may be collected by or for a public body unless:
Collection occurs when a public body gathers, acquires, receives or obtains personal information. It includes activities where individuals respond through interviews, questionnaires, surveys, polling, or by completing forms in order to provide information to public bodies. There is no restriction on how the information is collected. The means of collection may be writing, audio or video taping, electronic data entry or other such means. Section 33 of the Act stipulates that collection can take place by or for a public body. A public body is bound by the requirements of the Act whether it conducts its own collection activities or authorizes an outside agent to carry out the collection. This authorization may be either under contract or through an agreement or arrangement with another public body or private organization. Examples of organizations and individuals that might collect personal information on behalf of a public body include non-profit support groups such as the John Howard Society, medical laboratories and diagnostic imaging firms, and school counselors. Section 40, The FOIP Act Section 40 of the Act lists the only circumstances under which public bodies may disclose personal information. It provides for a response to an access request under Part 1, or disclosure on the absence of a formal access request. The word only indicates that disclosures of personal information are limited to the specific circumstances outlined in section 40. If section 40 does not provide authority for a disclosure, the public body cannot disclose the information. Section 40 enables disclosure; it does not require disclosure. This is indicated by the word may in the introduction to the section. Public bodies should look at the circumstances surrounding each request when deciding whether to disclose personal information. They should also disclose only the information pertinent to the request. Disclose means to release, transmit, reveal, expose, show, provide copies of, tell the contents of, or give personal information by any means to someone. It includes oral transmission of information by telephone or in person; provision of personal information on paper, by facsimile copy or in another format; and electronic transmission through electronic mail, data transfer or the Internet. The disclosure may be made:
A "cookie" that is erased when the user closes their browser. (See also "cookie.") World Wide Web Consortium’s Privacy Preferences Project (P3P) The Platform for Privacy Preferences Project (P3P), developed by the World Wide Web Consortium, is emerging as an industry standard providing a simple, automated way for users to gain more control over the use of personal information on Web sites they visit. At its most basic level, P3P is a standardized set of multiple-choice questions, covering all the major aspects of a Web site's privacy policies. Taken together, they present a clear snapshot of how a site handles personal information about its users. P3P-enabled Web sites make this information available in a standard, machine-readable format. P3P enabled browsers can "read" this snapshot automatically and compare it to the consumer's own set of privacy preferences. P3P enhances user control by putting privacy policies where users can find them, in a form users can understand, and, most importantly, enables users to act on what they see. More information on P3P and its privacy policy generators at www.w3.org/P3P. |
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